December 28, 2022

NADP Launches New Website on Dec. 7

The National Association of Dental Plans (NADP) launched a new association website on Dec. 7. When visiting the new, you can expect to see improved information architecture, content structure, navigation, enhanced functionality, and a complete visual design overhaul for a modern look and feel to meet the needs of the growing association.

The launch of the new is a culmination of an 18-month development process that included multiple rounds of interviews, tree testing, QA review with NADP members and staff, persona and scenario development based on feedback, and a content audit for restructuring. The website also offers multiple content filters to help users find resources faster than ever before.

The following web metrics indicate increased traffic and engagement on the new The green font displays statistics from the new website.

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