NADP Advertising
Why Advertise with NADP?
NADP is the only organization dedicated solely to the interests and advancement of every aspect of the dental benefits industry. Did you know the majority of NADP member company representatives report they are involved in purchasing, approving, recommending or specifying products and services for their dental plan? And that’s just our members! Key decision makers in related stakeholder companies also rely on NADP’s website for research and education.
NADP understands that you want to stand out in the dental benefits industry. Attracting and retaining customers is a never-ending task. We have solutions to meet both sets of needs. NADP offers affordable advertising solutions for you to reach your target audience. These solutions are designed to deliver real results and give you the best return for your advertising spend.
Primary Job Functions
| Customer Services | 1% |
| Data Management | 1% |
| Systems & Technology | 1% |
| Claims | 3% |
| Accounting/Finance | 4% |
| Strategy/Consulting | 4% |
| Marketing | 5% |
| Head Clinician, a dentist | 6% |
| Actuarial/Underwriting | 7% |
| Operations & Administration | 7% |
| Sales | 8% |
| Products | 11% |
| Top Dental Executive | 15% |
| Provider Network Management | 18% |
Purchasing Influence
| Recommend | 32% |
| No purchasing influence | 25% |
| Decision Maker | 24% |
| Evaluate | 20% |
NADP's Monthly eNewsletter
MonthlyByte offers detailed articles and features for the dental benefits industry, such as updates on advocacy efforts, research, education, and much more. Monthlybyte emails the last week of each month. All members are automatically subscribed to receive the Monthlybyte. When placing an advertorial or tile ad in the Monthlybyte, you will receive a report 2 weeks after the Monthlybyte is sent of who exactly clicked on your content and their contact information to follow up on leads. Readership includes over 3,000 of our member companies' decision-makers, CEOs, and delegates... the people you want to reach!
2025 Artwork Deadlines
| Month | Creative Deadline |
|---|---|
| January | 1/15/25 |
| February | 2/17/25 |
| March | 3/17/25 |
| April | 4/15/25 |
| May | 5/16/25 |
| June | 6/16/25 |
| July | 7/15/25 |
| Aug | 8/15/25 |
| September | no newsletter |
| October | 10/15/25 |
| Nov/Dec (end of year) | 11/15/25 |
Advertorials
An advertorial is an advertisement in the form of editorial content. Results from recent studies are showing a trend that Americans think advertorials, also known as sponsored content, or native advertising content — add value to digital content. This is especially true when the content is relevant, authoritative, and authentic. With an advertorial, you have complete control over the content, obtain credibility based on the NADP audience, and increase readership (both time spent with and awareness of your message) because your advertorial has created “content” that is more likely to be taken into account than a traditional ad.
| Schedule | 1st position | 2nd position | 3rd Position | 4th position and on |
|---|---|---|---|---|
| 1 month | $1,350.00 | $1,200.00 | $1,050.00 | $900.00 |
| 3 months | $2,500.00 | $2,200.00 | $1,900.00 | $1,600.00 |
| 6 months | $3,750.00 | $3,500.00 | $3,300.00 | $3,000.00 |
| 12 months | $6,100.00 | $5,800.00 | $5,500.00 | $5,200.00 |
Note: NADP will not publish the advertorial until we have received a signed agreement and full payment for the contract.
Content Requirements:
- Image 600 x 600 px (or same ratio).
- Can be an animated gif, png or jpg (no flash)
- Provide a link
There will be 2 stories between each advertorial position placement.
NADP Graphic design services: $150 per ad design.
Advertorial Example:
Newsletter Tile Ads
| Schedule | 1st position | 2nd position | 3rd Position | 4th position and on |
|---|---|---|---|---|
| 1 month | $1,250.00 | $1,100.00 | $1,000.00 | $900.00 |
| 3 months | $2,300.00 | $1,800.00 | $1,700.00 | $1,500.00 |
| 6 months | $3,650.00 | $2,775.00 | $2,600.00 | $2,300.00 |
| 12 months | $6,000.00 | $4,400.00 | $4,200.00 | $3,900.00 |
MATERIAL SPECIFICATIONS
- Image Dimensions: 400x600 pixels (or same ratio)
- File size: 25k maximum
- Image file format: PNG, JPG or GIF /
animated GIF. No flash.
NADP Graphic design services: $150 per ad design.
Note: Beginning in 2022, if you sign a contract for 12 months for a tile ad or advertorial, you will receive the first right of refusal for the same spot before we offer it to other potential advertisers.
Analytics
When placing an advertorial or tile ad in Monthlybyte, you will receive a report 2 weeks after the Monthlybyte is sent of who exactly clicked on your content and their contact information to follow up on leads. The artwork is due on the 15th of each month.
2024 Newsletter Stats
Where will my ads appear?
Dedicated Email Sends
NADP provides a flexible and fully customizable email advertising option through dedicated email sends. Advertisers can use NADP's email marketing platform through staff to reach specific segments or the entire contact list.
Advertisers can design email templates independently or pay an additional $250 to have NADP create one for you. Dedicated emails are highly effective in driving engagement, making them an excellent choice for promoting specific campaigns or announcements, such as new products or upcoming webinars. This option also gives you greater control over the placement and appearance of your content within the email.
Pricing:
- 1 month - $2,450
- 2 months - $4,550
- 3 months - $6,700
- Contact us for pricing for more than 3 months.
NADP email design services: $250 per template.
Process
Once your company signs an agreement and selects delivery months, you can submit your email designs as HTML files (preferably with inline CSS) or opt to have NADP create them for an additional fee. Advertisers can then choose any unreserved date within their selected month for the email delivery.
To minimize email fatigue and reduce unsubscribes, NADP recommends spacing dedicated email blasts by at least one week. For example, if Advertiser #1 sends an email during the first week of January, Advertiser #2 is encouraged to schedule theirs for the second week.
Customizable options for each email include the friendly "From" name, sender email address, subject line, and reply-to email. Additionally, a follow-up email is automatically sent seven days later to recipients who did not open the first message. The subject line for the follow-up email can be updated to optimize engagement.
Audience Segments
The cost remains the same regardless of the audience segment. Advertisers can choose their desired audience segments, and NADP can tailor its current contact list to meet your preferences—just let us know!
We offer access to all database contacts, including NADP member contacts, which are the most popular choice among advertisers. If you prefer, you can also provide your own contact list for the campaign.
Please note that the number of contacts in our database changes daily. For the latest contact count, email loakley@nadp.org.
Metrics You will receive 1 week after the 7-day follow-up email:
- Metrics Snapshot (see example here)
- Lead information for:
- All clicks
- All opens
- All recipients
- Forwards
- Unique Clicks
- Unique Opens
- Key Metrics
- Delivered
- Non-Delivered
- Opens
- Clicks
- Shares
Requirements
All dedicated email sends must follow NADP’s advertising standards and guidelines tab on this web page. The deadline to submit a design or content is 1 week before the scheduled delivery.
Example
Advertise on nadp.org
With more than 400,000 visitors per year, NADP.org has considerable reach beyond our membership which includes consumers, healthcare industry professionals and more. Full payment for your digital placement is required at the start date of your schedule.
By the Numbers
In 2022, the average click-thru rate (CTR) for advertisers on nadp.org was 0.25%. All advertisers received over 400,000 impressions and 1,200 clicks (This is a total amongst all advertisers for 2022).
Leaderboard #1
Dimensions: 728 x 90 pixels | Leaderboard #2
Dimensions: 728 x 90 pixels | Leaderboard #3
|
Skyscraper
Dimensions: 160 x 600 pixels | Tile ads
Dimensions: 300 x 250 pixels |
Please note: Your ads on nadp.org will rotate with other advertisers who have purchased the same space. You will be notified before you advertising contract ends in case you’d like to renew!
Consecutive months only for nadp.org web advertising.
 |  |
Note: Leaderboard #2 will appear only on home page and all landing pages for sections listed below:
The NADP Knowledge Center
The NADP Knowledge Center (knowledge.nadp.org) is the online store for invaluable market intelligence including research reports, conference and webinar registrations, membership directories and more! On the Knowledge Center, NADP Members and the public can register for upcoming NADP conferences, purchase live and recorded webinars, research reports, and more! With over 20k visitors per month and more than $3 million of products sold, you can see why this is a great platform for advertising!
Prices:
- 3 months - $1,000
- 6 months - $1,500
- 12 months - $3,000
Skyscraper left - 230 x 600 pixels
- Image Formats accepted: GIF, PNG, JPG or Animated GIF (we are unable to accept Flash files)
- Consecutive months only for nadp.org web advertising.
- Advertising will not be placed until NADP receives full payment.
- Please note: Your ads on nadp.org will rotate with other advertisers who have purchased the same space. You will be notified before you advertising contract ends in case you’d like to renew!
What is Retargeting?
Retargeting works by keeping track of people who visit our sites and displaying your retargeting ads to them as they visit other sites online. Retargeting keeps your brand front and center. Every time a CONVERGE attendee (or nadp.org visitor) sees your retargeting ad, your brand gains traction, and more recognition. The click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure. Our retargeting software, Feathr, partners with The Trade Desk for our retargeting audiences and utilize four Ad Vendors; Google Marketing Platform, Xandr, Microsoft, and Verizon Media Exchange for ad bidding through them. Ads are distributed through the ad bidding market (open ad exchange) in any participating website that is reached through the ad vendors and will be displayed according to ad bidding. So, we do not partner with any specific website for ad distribution, but most major social media outlets and websites ARE participating in the open ad exchange we are using for retargeting.
How Does it Work?
 |  |  |
Why Retargeting?
Maximize visibility and increase ROI with digital ad retargeting
- Build your brand, create awareness, and increase conversions by retargeting our highly qualified audiences, wherever they visit online.
- Guaranteed Reach. Ad retargeting guarantees sustained, specific exposure to the exact qualified audience you’re trying to reach. No more guessing whether or not your ads are reaching the right people or if they’re being seen by your potential customers.
- Quantifiable ROI. Detailed analytics & reporting allow you to see your ad campaign results in real-time, including number of times your ad has been seen, number of clicks on your ad, and the geographical locations of where your ad has reached.
- 365-Day Engagement. Engage with customers and new prospects leading up to, during, and after CONVERGE with custom retargeting campaigns. When the event is over, the follow-up emails have been sent, and all traditional channels to reach attendees have been exhausted... RETARGETING to the rescue! Those cookies still exist, allowing you to continue reaching these beauty pros in the many months ahead!
Pricing
With our retargeting package, you can reach our digital audience wherever they go. We retarget over 300,000 dental benefits industry professionals that visit nadp.org and other NADP webites websites across social networks and major online publishers. An advanced, real-time bidding algorithm optimizes campaigns for maximum exposure.
Don’t Have a Creative Department? No Problem. NADP Can Design Your Ads! $300 per retargeting campaign!
NADP SmartBrief is a weekly compilation of the top industry news from outside media sources published in this weekly eNewsletter featuring updates on carriers, oral health news and more. Members must opt-in to receive this communication. See example here.
- Unique Open Rate: 19.82%
- Click-through Rate: 6.74%
If you are interested in advertising in the NADP SmartBrief, please contact:
SmartBrief Ad Sales Contact
- Jenny Schneider
Associate Publisher, Health Care & Life Sciences
Payment & Cancellations
PAYMENT POLICY
Advertising is not placed until NADP receives payment for the full amount of your advertising agreement.
CANCELLATION POLICY
Cancellations for advertising must be made in writing (email ) at least 30 days prior to your requested cancellation date. NADP will refund 50% for remaining months on your contracted schedule.
NADP Advertising Standards
The National Association of Dental Plans (NADP) is dedicated to informing its members and consumers about products and services that support the growth of the dental benefits industry and improve access to affordable, quality dental care. As such, NADP welcomes advertising that aligns with this mission. The following standards apply to all advertisements featured on NADP websites, emails, and communications:
General Advertising Policies
- NADP’s Discretion: NADP reserves the right to accept or reject any advertisement at its sole discretion.
- No Endorsement: The inclusion of an advertisement does not imply NADP’s endorsement or approval. Advertisers may not claim or suggest that their placement constitutes such endorsement.
Advertiser and Content Requirements
- First-Time Advertisers: All first-time advertisers are subject to final review and approval.
- Compliance with NADP Values: Advertisements that conflict with NADP’s policy, mission, or bylaws will not be accepted.
- Truthful Content: Advertisements must not contain unverifiable claims or false, misleading, or deceptive information.
- Quality Standards: The technical and aesthetic quality of advertisements must meet NADP’s standards, as reflected in prior accepted advertisements.
- Prohibited Content:
- Comparative advertising is not permitted.
- Ads must not demean the dental benefits industry or promote products/services harmful to consumers’ dental health and safety.
- Use of NADP Name: Advertisers may only use the NADP name, its councils, volunteer groups, or member names with prior written authorization.
Submission and Review Process
- Advertisers are encouraged to submit rough drafts of proposed advertisements for review to minimize potential inconvenience.
- NADP appreciates the effort advertisers take to adhere to these standards, ensuring consistent and fair application.
Periodic Review of Standards
NADP regularly reviews and updates its advertising standards to reflect changes in the dental benefits industry. This ensures advertising remains relevant, timely, and appropriate.
Acknowledgment
Before signing an advertising contract with NADP, you must confirm that you have read and understand these standards.
These standards serve to guide advertisers in maintaining the integrity of NADP communications while supporting the broader goal of advancing the dental benefits industry.
Discounts
-
New NADP Members: Did your company join NADP as a member in 2024? As a thank you for joining, you will get 20% off if you sign a contract in 2024.
-
First-time advertisers: If you are a first-time advertiser with NADP, you will get 10% off.
-
2025 Exhibitors or Sponsors: Is your company exhibiting or sponsoring at 2025 CONVERGE? You can get up to 30% off advertising.
-
NADP Members: If your company is a member of NADP, you will always receive 15% off of advertising.
These discounts do not apply to webinars or SmartBrief.