The Research Commission continues to re-evaluate NADP surveys and reports to provide valuable market insights to our members. 

As a member recently reported, “I really appreciate what you and the NADP team are doing with the major enhancements with reporting…. We rely on NADP, as do many others in the industry.”  

One of those improvements is NADP’s in-depth consumer research, now available for purchase to all NADP members in the Knowledge Center. Products include a Crosstab Excel spreadsheet, the Data File in Excel and the published Consumer Tracking Study as a PDF file.

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