NADP Condemns Deceptive Digital Marketing Tactics

Association condemns using unauthorized images to generate deep fakes and deceptive information

October 4, 2023

Tom Hanks Deep Fake 2023The National Association of Dental Plans (NADP), representing member plans providing coverage to more than 200 million Americans, condemns deceptive marketing practices and scams using unauthorized digital likenesses to misrepresent insurance products. The NADP statement follows nationwide media attention about a recent marketing tactic powered by artificial intelligence to create an unauthorized image of actor Tom Hanks.

“No legitimate business, particularly not a state-regulated dental plan, would knowingly deep-fake a celebrity to sell its products,” said NADP Executive Director Mike Adelberg. “I hope this incident will be fully investigated and the guilty party is identified.”

The mission of NADP and its member plans is to improve consumer access to affordable, quality dental care through advocacy, research, and the promotion of dental benefits.  To advance its mission, NADP highlights the importance of oral health and how it contributes to overall health. The association website,, provides basic information about dental plans and care to assist consumers and employers in effectively selecting and using dental benefits.

“NADP will continue to promote the value of dental benefits and how coverage helps millions of Americans achieve good oral and overall health,” said Adelberg.


Media Contact:

Michael Adelberg

Executive Director

(972) 458-6998, x101

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