Gabryl Award Winners

Bruce Hentschel

Principal  Financial Group

Volunteer Service

  • Membership Task Force
  • Alternative Revenue Task Force
  • Education Commission
  • Annual Conference Task Force Chair
  • Board Chair
  • Board Vice Chair
  • Board Secretary/Treasurer
  • Nominating Committee
  • Audit/Budget Committee

2011 Professional Biography

Bruce was nominated by the Communications Committee, the Membership Committee, the PRC Clinical and PRC Content Workgroups.  They cited his reintroduction of strategic planning for the association as his major contribution to NADP’s development and mission.

In 2004 he joined the Education Commission and the Membership Task Force. Education tapped him that year to Chair the Annual Conference Task Force and he served as Annual Conference Chair as well. He went on to Chair the Education Commission from 2005 through 2008 and remained on the Membership Task Force in 2005 as well. He served two full terms on the Board of Directors and was chair for the first three critical years of health care reform—2009 to 2011. Prior to being elected Chairman, Bruce served as both Secretary/Treasurer and as Vice-Chair. His Board service includes the Nomination Committee and multiple terms on the Audit, Budget Committee, Compensation and Investment Committees.

Bruce’s 25 plus years in the insurance industry began in 1984, when he joined the marketing department of Principal Financial Group. After exposure to all facets of company operations involving risk based insurance and protection products, in 2000 he was asked to provide leadership and direction to Principal’s dental and vision product lines, focusing on market assessment, dental product development, dental managed care and dental network development. In 2001, Bruce was appointed as President of Principal Dental Services, Employers Dental Services and Diversified Dental Services, which are wholly owned dental subsidiaries of the Principal Financial Group.