Consumer Tracking

2020 Program Prospectus

Since 2005, NADP has offered members access to our Shared Research program designed to pool member resources in order to conduct primary market research on a specific audience important to the dental benefits business. The program has evolved to essentially conducting periodic research on two audiences: consumers and employers. As a result, the Shared Research program has become a subscription based program for consumer and employer studies. The Consumer Tracking study was started in 2015. A similar program focusing on the employer audience in 2017.


As part of the NADP mission to provide value to our membership and the dental benefits industry, we are issuing this call for sponsors of a primary research study addressing consumer attitudes, expectations, and perceptions related to dental benefits, dental health, and the effects of health care reform on their dental benefits and access to care.


The objectives of this study are as follows:

  • Identify common attitudes, expectations and perceptions associated with dental coverage and dental health, especially in light of the economic and social impacts of the COVID-19 pandemic.
  • Track consumer satisfaction with their dental plan and their buying experience, with a focus on those purchasing via a federally or state managed Health Care Exchange.
  • Identify opportunities for dental plans and the NADP to provide educational and other services to employers to aid in their purchase process.
  • Additional objectives may be developed by the sponsor companies


In order to track changes in attitudes, expectations and perceptions associated with the purchase of dental coverage and attitudes toward dental health, this effort will be set up as a web-based tracking study with one survey wave per year. For each wave of the survey NADP will survey 3,000 consumers, randomly selected from the US population, with a sub-sample of approximately 250 consumers that had a purchase experience through or one of the State run equivalent health exchange web sites. Respondents will be qualified to ensure that they at least share in the health care decisions for their household. The sample will be sufficiently diverse to compare responses

The timing for this survey is November 2020.

Program Design

This research will be wholly funded by participating sponsors. Each sponsor will contribute a share of the cost of the study based on the following guidelines.

  • NADP members: $6,000
  • Non-members: $7,200
  • Discounted fee for companies that sponsored in 2019
    • NADP Members: $4,000
    • Non-members: $4,800


Each sponsor will receive the following upon completion of the project:

  • a data file of the aggregate data for the current wave.
  • a Final Report in Powerpoint format
  • the final version of the survey instrument.

The final report will not be made available for purchase to NADP members, other stakeholders or the general public for at least 6 months and a cost of at least $4,800.

NADP will have all of the rights to the data and the report as any other sponsor.


Dental plans funding this study will receive the following benefits:

  • Editorial participation on final content of the survey and reports
  • Access to all data files
  • Access to a final report that will not be immediately available to NADP members or the general public.

Proposed Timeline

  • October 2020: Solicit sponsors.
  • Nov. 2020: Field survey
  • Dec. 2020: Release results to study sponsors.

Since study sponsors have editorial rights to the content and timing of the study, Objectives and Timeline are subject to change at their discretion.

For more information about this research project and how to participate, please contact Jerry Berggren, Director of Research and Information at 972-458-6998 x113 or by email to Commitments to participate must be made no later than September 30, 2020.

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