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Members Press Releases Archive

Dominion Unveils New Name, Logo to Reflect National Reach

by Jeff Schwab | Jun 20, 2016
Mon, 06/20/2016

Arlington, Va. – Dominion Dental Services, a leading dental insurer and administrator of dental and vision benefits headquartered in Arlington, Va., today announced that the company has changed its name to Dominion National. With this change, the company is also introducing a new logo and look.

The new name reflects Dominion’s geographic expansion and growing portfolio of products and services, which include dental and vision benefits for employer groups, municipalities, associations, individuals and health plans across the country.

“Our new name builds on our legacy of unparalleled service, innovation and flexibility,” said Dominion National President Mike Davis. “The new brand also gives us the opportunity to share our growth and expansion story with our valued clients and partners who have helped us achieve the success we have experienced to date and continue to be a part of our transformation into a nationally recognized benefits company.”

Dominion National’s new logo is fresh, vibrant, bold and approachable. Comprised of organic, energetic forms in lively colors that create a sense of direction and forward movement, the “Pathways” logo signifies Dominion National’s pursuit of a better way to serve individuals so they can focus on what makes them unique and fulfilled.

The timing of the name change and new logo also coincides with Dominion’s 20th anniversary.

About Dominion National
Dominion National, incorporated in 1996, is an agile and innovative provider and administrator of dental and vision1 benefits. Dominion National serves nearly 850,000 members, including leading health plans, employer groups, municipalities, associations and individuals among its diverse client base.